A training program called The Internet Academy, launched by India’s digital technology ministry, aims to train the next generation of talent for jobs that will help boost economic growth.
The program is being launched by the ministry’s Digital India department and is aimed at boosting digital skills in India.
The initiative will start with training students in the areas of digital marketing, data analytics, web development and web application development.
According to a press release, the students will be able to:Create and manage online content such as social media content, blogs, news aggregators, videos and images.
Create and maintain digital profiles on social media and online communities.
Improve digital marketing strategies and content marketing tools.
Maintain an online presence through a social media management tool.
Improve online SEO skills and manage SEO campaigns.
Use digital tools to build an online audience, attract users, and engage with the wider community.
Participate in user research, marketing studies, user research and analytics, user experience and customer engagement.
Train digital talent in business development, digital marketing and online marketing, including the following:Web design, social media marketing, digital content marketing, web analytics, and web design.
Improve web development tools.
Create digital video and audio content.
Maintain an online platform for user feedback.
Train students in content marketing strategies.
Improve customer retention through user research.
Train trainees in user study and user retention, including:Customer retention:Increase the likelihood of a customer’s return on investment by increasing their engagement and reducing their frustration.
Analytics:Analyze data related to user behaviour and increase conversion rate.
Data management:Keep track of customer data and analyse the performance of your business.
Social media marketing:Create a user-friendly online presence.
Create a social networking page, create a social network and share your content with the world.
Develop online content that engages users.
Develop a digital business model.
Train online content marketing trainees to:Use social media to target and engage users.
Manage and manage digital marketing campaigns and digital content.
Monitor the success of digital content and digital marketing efforts.
Train employees in the fields of digital and digital media.
Train workers in the digital marketing industry to:Digital marketing:Train workers to develop digital marketing content, create digital content, manage digital content for business development purposes and create digital marketing strategy.
Develop digital marketing tools and develop digital content campaigns.
Improve social media promotion.
Increase the impact of digital advertising.
Train employers to develop online marketing strategies that are tailored to the needs of their employees.
Develop new digital content to engage employees in digital marketing activities.
Improve employee engagement with digital marketing programs.
Increase engagement and retention.
Train participants to use digital marketing methods to increase employee engagement.
The training will include three weeks of hands-on learning.
Training materials will be available online for all trainees, and they will be eligible for free training if they attend the program.
The government has already launched a similar program in partnership with Facebook.